After scoring strong sales with the new CTS and Escalade EXT last year, Cadillac dealers will see the XLR luxury sports car, the SRX sport wagon and the supersized Escalade ESV arriving in showrooms. At the same time, the division must keep more conservative longtime buyers happy with the aging Seville and DeVille.
Jacques Moore Jr., owner of Moore Cadillac-Saab of Richmond in Richmond, Va., said the introductions give Cadillac dealers a chance to continue to increase retail sales.
But, he said, GM must work with dealers to remedy some of the distribution glitches that surfaced in the CTS launch. At times, Moore said, Cadillac suffered from a feast or famine situation - some dealers had plenty of CTS inventory, and some had none.
Generally, Moore said, Cadillac dealers are upbeat as they watch GM pour resources into the division's revival.
Moore, co-chair of the Cadillac National Dealer Council, was interviewed by Staff Reporter Dave Guilford.