Chevrolet dealers look forward to several key product introductions - the new Malibu, the SSR street-rod pickup, the Colorado pickup and the Equinox small sport-utility.
The Malibu, the first car built in the United States on the new Delta architecture, is needed to revive General Motors' car sales. The SSR, though it will be limited in volume, is anticipated as an exciting halo vehicle. The Colorado replaces the small S10 with a mid-sized pickup. And the Equinox, coming on the new Theta platform in early 2004, is meant to give Chevrolet more sales in the expanding small sport-utility segment.
With a new half-ton Crew Cab pickup and increased Impala production also on tap, 2003 will be a fast-paced year. Chevrolet dealers are eager to gain market share and see launches go smoothly.
Dealer council co-chair Tommy Brasher says those will be key concerns in 2003. Brasher owns Brasher Motor Co. of Weimar, Texas. Staff Reporter Dave Guilford interviewed Brasher.