Lincoln-Mercury dealers will be holding their breath for the next 18 months. Dealers are waiting for new products to reach their showrooms and boost profitability, said Tom Murphy, chairman of the Lincoln Mercury National Dealer Council and president of Northeast Lincoln-Mercury in Philadelphia.
For example, Mercury will receive a new minivan based on the Ford Windstar in the 2004 model year and a version of the Ford Escape in the 2005 model year. Lincoln will redesign the LS sedan in the 2005-06 model-year period.
"We are short on product and on volume, and that is having a major effect on our profitability," Murphy said.
Lincoln dealers also are working with the factory to craft the next iteration of the Lincoln Premier Experience dealership certification program. Cash payments to certified Lincoln dealers continue until the end of the 2003 model year.
Murphy was interviewed by Staff Reporter Mary Connelly.