DETROIT -- Moving to gain a competitive edge in a market increasingly dominated by General Motors incentives spending, the Chrysler group is betting that the industry's longest transferable powertrain warranty will bring buyers into the tent and keep them there.
Chrysler was expected to introduce today, July 8, a seven-year/70,000-mile powertrain addition to its standard three-year/36,000-mile bumper-to-bumper warranty. Although Chry-sler had offered a 100,000-mile plan since November as a marketing promotion, it was not transferable to later owners and was not considered part of the warranty.
The Chrysler plan is the industry's longest-term, transferable powertrain warranty.
GM warranties range from three-years/36,000 miles at Chevrolet to five-years/60,000 for Oldsmobile. Ford Motor Co. has three-years/36,000 miles and four-years/50,000 for Lincoln and Mercury. Foreign makes with extended and transferable powertrain warranties include Toyota/Lexus, Nissan/Infiniti, Mitsubishi, Subaru and Volkswagen.
Among volume makes, Hyundai and Kia offer the industry's longest-term warranties - 10 years and 100,000 miles - but they revert to five years/60,000 miles if the vehicle is sold outside the owner's immediate family. Isuzu offers a 10-year/120,000 powertrain policy, but it is not transferable either.
The Chrysler warranty becomes effective Tuesday, July 9, for all 2002 models except for special-use vehicles such as police cars and ambulances.