Sure, auto suppliers are under a lot of pressure from automakers to cut costs. But at least one supplier executive hasn't lost his sense of humor. Behr of Stuttgart, a maker of cooling systems, marked the opening of its new North American headquarters in Troy, Michigan, last month.
For special effect, CEO Horst Geidel and other executives watched as a radiator, with the word "Behr" visible in the center, filled with a reddish liquid.
Geidel joked: "It's water, not the blood of automotive suppliers."