DETROIT -- Ford Motor Co. struck a blow for price stability last week as it disclosed the prices on its 2003 cars. Automotive News finds that prices are up an average of $96, or 0.4 percent, over the prices in effect at the end of the 2002 model year.
Cars account for only 35 percent of the company's sales volume in the United States.
An Automotive News analysis puts the 2003 increase at $109 for Ford cars, $94 for Mercury cars and zero for Lincoln cars. Sales weighted, it works out to $96 for Ford Motor.
The average is reduced by the automaker's introduction of several 2003 car lines last spring. Those nameplates - the Ford Crown Victoria, Mercury Grand Marquis and Lincoln Town Car and Navigator - absorbed their 2003 intro price increases at that time.
The Ford Division increases cover a wide range - $65 to $280 on the Escort ZX2, Focus, Mustang and Taurus. Mercury Sables are up $100, and base Mercury Mountaineers have risen $230. The Lincoln 2003 LS models have not been priced.