LE MANS, France - Cadillac General Manager Mark LaNeve is floating unusual ways to sell the Cien, a $200,000-plus sports car that General Motors may produce.
LaNeve, interviewed Monday, June 17, at a press event here, said he has been asking dealers whether the Cien would be successful if GM built only about 750 over two or three years and then ended production. He also is asking dealers if they think buyers would accept a mandatory deposit of $100,000 and wait as long as one year for delivery.
The Cien is a two-passenger mid-engine concept with a V-12. The 7.5-liter engine, with an aluminum head and block, generates 750 hp and 450 pounds-feet of torque. The lightweight body is made of carbon fiber.
LaNeve gave no timetable for a decision on Cien production.
Cadillac selected the 24 Hours of Le Mans to showcase the Cien. The concept circled the course on June 15 before the race.
Cadillac has entered cars at Le Mans for the past three races. This year, Cadillac Northstar LMP 02 race cars finished ninth and 12th in their class.
The Cien concept debuted at the Detroit auto show in January.