DETROIT -- General Motors will try to nudge its entry-level Chevrolet Cavalier and Pontiac Sunfire upmarket this fall.
Both models will feature new styling and sportier performance for the 2003 model year, GM officials said.
GM plans to use the long-delayed freshening of the J-platform cars, which debuted in 1995, to cut incentives on the cars.
Sales have continued to be robust, with Cavalier selling 233,298 units in 2001, along with Sunfire's 71,342. But GM has loaded incentives up to $3,000 on the cars, making them unprofitable.
GM wants to see transaction prices closer to list prices, which range from $14,500 to $17,225 for the Cavalier, and from $15,155 to $17,695 for the Sunfire.
GM hopes to solve the problem by introducing entry-level cars on its global Delta architecture, probably for the 2005 model year. But that program has not been approved. Meanwhile, GM wants the mid-cycle enhancements for 2003 to begin the move from lowball pricing.