I will report directly to Richard Parry-Jones (Ford's product development chief) and J Mays (Ford's head of design).
Hopefully, I can help put design higher up the agenda at PAG to a point where I am on all product boards and meetings. It is also important in the quest for economies of scale with platform sharing. But it will also be important to maintain the individual identities of the brands. If you like, I will be bringing people together to stay apart - as designers we have to be the keepers of the identity.
Designers can be possessive about their work. How will you manage
the relationship with chief de-
signers Ian Callum at Jaguar, Geoff Upex at Land Rover and Henrik Fisker at Aston Martin?
If I am accountable to the board of PAG, then I have to make sure I am happy with the designs that are coming from each of the companies. But I don't see myself interfering with what Ian, Geoff or Henrik are doing. All the guys are very capable designers.
I see my role more as setting the strategy and philosophy for the future, checking that we are achieving what we need to achieve.
I don't intend to take over anyone's work. Mine will be more of a big-picture role, an overview that will help PAG develop as a group.