DETROIT -- Add another title to Covisint CEO Kevin English's job.
English last week became acting executive vice president of global sales and marketing after Daron Gifford resigned.
Gifford became the second person to leave that job after less than a year.
Gifford came to the online automotive exchange from the Detroit office of New York consulting firm Deloitte Consulting, where he was a partner and global director of Deloitte's automotive practice. He joined Covisint in November, replacing Jacqueline Dedo, who left after just eight months.
"Sometimes there's just not a fit, and I think that at the end of the day, mutually both Daron and I recognized he's more of a consultative person as opposed to an operating guy," English said.
"What Covisint needs is a strong operational focus from a sales perspective. So we decided to part as friends."
English said he is comfortable in his new role but added that Covisint will need to replace Gifford at some point. Covisint has a sales staff of 59 people globally.
Covisint, created by the Big 3 in February 2000, is struggling to become profitable. In April it laid off 25 staff members and 25 contract workers.
English has vowed that the exchange will turn a profit before year-end.
English said "we've made good steady progress," in the area of sales. "But some of the products we sell are relatively complicated," he said. "They can lead to fairly extended sales cycles. We need a way to collapse those sales cycles."
Attempts to reach Gifford were unsuccessful.