STUTTGART -- DaimlerChrysler is launching the Maybach luxury car with an international print campaign that stresses the vehicle's historical roots.
The Maybach, priced at around $320,000, goes on sale in Europe this fall and in the United States next spring.
The first Mercedes built in 1901 was the brainchild of Wilhelm Maybach, a friend and colleague of Gottlieb Daimler.
In 1909, Maybach began building engines for Zeppelin airships.
In 1919, his son Karl began making luxury automobiles.
By 1941, the Maybach car company had produced 1,800 vehicles, including the 1930 Maybach Zeppelin, a massive car with a V-12 engine.
Since the Maybach name is known only to car enthusiasts, historians and senior citizens, the first advertisement shows the profile of Wilhelm and his son, and the headline: "These two gentlemen were so far ahead of their time that their ideas remain, even today, part of every car we build. The new Maybach is on its way."
The campaign consists of three print advertisements running in national dailies in Germany, the Wall Street Journal Europe, Financial Times and Forbes.
The Maybach will be built at a new factory in Sindelfingen, Germany, next to where the Mercedes S class is built.