Fiat cuts ads
TURIN - As well as reducing spending on new models and manufacturing, Fiat Auto CEO Giancarlo Boschetti said the Italian carmaker's advertising would be cut immediately.
As part of Boschetti's plan to reduce debt, 170.8 million will be cut from Fiat's advertising this year. According to Ad Age Global, Fiat spent more than 1 billion on advertising in 2000.
- Bill Britt
'Just Ask' the AA
LONDON - 'Just Ask' is the single message of a new 30 million brand repositioning campaign by UK emergency breakdown service, the AA.
'The AA brand is seen by many people as simply breakdown,' said AA Marketing Director Clare Salmon. 'Many people are unaware of the spread of services we can provide,' including car insurance and personal loans.
In a commercial for the AA's car insurance, a man tries to retrieve his insurance certificate from a postbox. Then he realizes he might not have got the best deal because he forgot to 'Just Ask' the AA.
- Ali Qassim