Howard Mosher, director of worldwide sales and marketing for Rolls-Royce Motor Cars, has hired his go-to guy, Jim Selwa, as president of Rolls-Royce's U.S. sales and marketing subsidiary.
Selwa, who resigned as president of ASC Marketing Services in Southfield, Mich., on June 7, said the immediate task is to get ready to introduce a range of cars shortly after
Jan. 1. That's when BMW takes over Rolls-Royce.
"I'm very familiar with the (Rolls-Royce) dealer network, the customer base. I know all the (36 U.S.) dealers that currently sell it," Selwa said in a Thursday, June 13, phone interview from London, where he was visiting dealers.
Annual sales volume in the United States is expected to be around 400 cars, via only about 24 U.S. dealers, but Selwa refused to say how many dealers the company will have or what its sales volume will be.
Selwa and Mosher's paths have crossed many times before, dating back to when both worked for American Motors.
Mosher and Selwa both left AMC in 1984.
Mosher joined Rolls-Royce's U.S. sales and marketing subsidiary in 1984. He was president from 1988 to 1994. Selwa started his own business as CEO of Marketing Network, which did event planning, marketing and advertising services for clients that included Rolls-Royce.
Mosher later went to work for Land Rover North America Inc. while Selwa was CEO of Lotus Cars USA. When Mosher was promoted to president of Land Rover North America in 1999, one of his first moves was to hire Selwa to run U.S. marketing.
Selwa and Mosher both left Land Rover in early 2001. Selwa joined auto supplier ASC Inc. He was named president and COO of the ASC Marketing Services subsidiary in August. Mosher, who retired briefly, joined Rolls-Royce Motor Cars in March.
"We go back a lot of years," said Selwa, 51.
In 1998, Volkswagen AG bought Rolls-Royce and Bentley Motor Cars from Vickers PLC. But BMW bought the rights to the Rolls-Royce automotive brand name from aircraft engine maker Rolls-Royce PLC. BMW allowed VW to use the Rolls-Royce name for five years.
Mosher said Rolls-Royce's new headquarters will be in northern New Jersey but probably not at BMW of North America Inc. headquarters in Woodcliff Lake, N.J. Until Dec. 31, Rolls-Royce will continue to share its U.S. headquarters with Bentley Motor Cars in Auburn Hills, Mich., which is also the headquarters of Volkswagen of America.