DETROIT -- The Chrysler group postponed awarding its urban advertising account again.
Chrysler had planned to select an alliance of minority-owned and controlled agencies by June 1 but bumped the date to Saturday, June 15, because it needed time to visit the agencies. Now a spokesman says Chrysler execs will not decide until the end of the month or early July.
"There have been no major hiccups," said Chrysler spokesman James Kenyon. "We just want to make sure the process is as thorough as possible."
The account, initially worth $40 million in annual billings, is now worth $150 million.
Incumbents Don Coleman Advertising and Montemayor y Associados, now called GlobalHue, are confident they will maintain the account.
"I feel we're the best, and I feel we're gonna win," said Don Coleman, CEO of GlobalHue. "Never did I mind a review. My whole thing was: Is it gonna be fair?"
George Murphy, Chrysler's senior vice president of global brand marketing, told Automotive News last month that the incumbents have the advantage.
"I view them as the champion," he said, "and for somebody to come in and knock them off, you have to be better than the champion."
The finalists and alliance partners are:
1. GlobalHue - backed by Interpublic Group of Cos., plus La Communidad and General Motors' Asian agency, Innovasia Advertising.
2. PASS Urban Powertrain - PASS, a black agency backed by Omnicom Group, plus Hispanic agency Cultura, gay and lesbian agency Osmosis Media Lab and Asian agency L3 Advertising.
3. SIP - Publicis Sanchez & Levitan, backed by Publicis Groupe, plus Imada Wong Communications Group Inc. and Prime Access Inc., an agency that specializes in black, gay and lesbian consumers.