Aston Martin Jaguar Land Rover on Thursday said it had eliminated general manager positions for the Jaguar and Land Rover brands, and announced that former Jaguar General Manager Sue Callaway decided to leave the company.
Among the other changes announced Thursday:
Aston Martin retains its general manager. "We're leaving Aston Martin alone because it's a small organization and we have the most work to do in the larger brands," said Simon Sproule, the vice president of communications and marketing services for Aston Martin Jaguar Land Rover. O'Driscoll was on a plane Thursday and could not be reached for comment.
"When we put the three British brands together, the general manager positions were still needed," Sproule said. "But we always wanted to reduce the structure. We still have the vice presidents of marketing in place who are solely focused on the individual brands."
Now the organization will turn to retail growth.
"We don't have the critical mass that BMW and Mercedes do," he said. "We have 150 Jaguar dealers and 140 Land Rover, compared to BMW and Mercedes with over 300 each. Bringing the brands together will make it easier for dealers to bring their businesses together and generate returns."
Jaguar and Land Rover each expect to have 200 dealer points by mid-decade, he said.