Alasdair Stewart, CEO of Rolls-Royce and Bentley Motor Cars Inc., needs to create a distinct image for Bentley. The clock is ticking, because the two siblings become rivals Jan. 1.
Establishing Bentley won't be easy. After all, Rolls-Royce Motor Cars bought Bentley Motors in 1931. Only a decade ago, Rolls-Royce and Bentley models were nearly carbon copies with different badges.
Stewart, 38, has been CEO of the U.S. sales and marketing subsidiary, based in Auburn Hills, Mich., since December 1998. Staff Reporter Jim Henry interviewed him last month.