June 14 -- Get this: Subaru may dump Crocodile Dundee as a spokesman.
Actually, its actor Paul Hogan, who plays Dundee. He has been the spokesman for Subaru's Outback model since 1995. But now, Subaru wants to emphasize its entire line-up.
What are they thinking?
OK, the character is a rugged, wisecracking, Australian non-conformist ... and something of a chauvinist. But that's perfect for the Outback. And, so what? They also use Martina Navratilova.
Subaru has always had strange ads. Remember the little, old lady who used to say "Whoopdie-do for my Subaru?" Or, when President Carter's beer-drinking brother Billy was a spokesman for the BRAT?
Next to them, Crocodile Dundee is a class act.