Automotive marketers are leading advertisers across a dangerous line. They're paying big bucks to muck up TV programming with their products. And networks such as NBC are asking them to do it.
Advertisers are paying to put products into TV shows, turning them into quasi-infomercials.
But networks aren't being upfront with consumers. When we see TV commercials, we're aware of their role. But during the show, we expect entertainment to be pure.
You didn't get purity if you watched, or plan to watch, any of the following:
Vehicle placement on TV shows isn't new, but automakers have not been allowed to pay to for it; nor have they had control over how their vehicles are used.
We will see more compromised TV shows because the networks are making money, consumers are watching the programs and automakers are breaking through advertising clutter.
Automakers and networks that mix editorial content and advertising are violating the trust of consumers. And the violators will be hard-pressed to win those consumers back.
You can reach Staff Reporter Julie Cantwell at (313) 446-0374 or