Basically, it has been the marketing programs. How do we keep GM in the leadership position? We think we have a formula that's starting to work for us: simple, compelling offers essentially across the GM line that we can communicate first with a strong blast from the corporation, and then the divisions pick up and stay with the theme.
We get the consumer to come into the dealership knowing exactly what the deal is. That's what was not happening before. Everybody learned what the deal was when they got to the dealership. We weren't driving the traffic. Dealers seem to be right with us on this. We think it's working, but it does keep me up saying, "What's next? How do we keep GM leading and the other guys following?", which is starting to happen.