Edward Lapham's May 13 column comparing his experiences at two dealerships was right on the money.
I, too, own a Harley-Davidson, along with a host of cars and, without doubt, Harley dealers' customer loyalty development techniques are remarkable.
Considering the cost of their product, they outdo any auto manufacturer with the exception of Land Rover.
Our local Land Rover dealer, Andrews Cadillac-Land Rover, shows a passion for the product similar to that of the Harley folks.
The guy in Andrews' parts department would be as willing to talk about and sell any of their vehicles as to sell you a light bulb.
The service personnel treat you like a long-lost friend rather than someone who has leprosy.
The salespersons are always in touch, especially when they have events that they think you would enjoy (and these are always top-notch affairs).
They have an off-road group that meets once a month, and the folks are really pleasant and helpful - staff and customers alike.
Land Rover has some neat clothing, too, mainly by Barbour, and boutique knickknacks.
Others could well seek to emulate such retention programs.
I just haven't got quite as far as tattoos yet!