General Motors and the other Big 3 or 4 should read Edward Lapham's May 13 column on the "passion for the product" he found at a Harley-Davidson dealership.
Too many factory people feel they can ultimately get along without the retailer. I know that concern was not Lapham's focus, but he made a good point with his last three paragraphs about why, in my lifetime, the factory will not replace the retailer successfully.
Hell, the factory people may never figure out that the dealer, not the retail customer, is their customer. The retail customer wants the same things that Lapham appreciated at the Harley dealership.
I'm sharing the column with all our salespeople.