I loved Edward Lapham's May 13 column on his buying experience at the Harley-Davidson dealership. I am the business manager of a small Ford store in a country location north of Baltimore.
I have never purchased a Harley, but I shop at my local Harley store for clothing, and those people treat me like I am the only customer they have. They know me by name, and the service is great.
But I do have to say one thing: If we made the same profit on a new car or truck that they make on their bikes, we could afford to do a lot more for the customers. Let's face it: Harley dealers are not running ads for $3,000 under invoice.
We do treat our customers well. We were the only Maryland dealer to be Blue Oval certified without a visit from Ford.
Yes, I wish customers clamored to buy our product, would wait up to a year for their car to arrive and want to buy shirts and everything else for their new vehicle.
We wish we had customers like Harley has, but we do not.
So I loved the column, and I hope Lapham does another on how well we do on no profit margins compared with Harley.