To the Editor:
I read with interest your April 29 section on information technology. It is obvious that businesses that understand the value of computer systems for quick access to information are ahead of the curve.
The retail auto business, however seems reluctant to give up its stock books and continues to write orders by hand when computer systems can handle that and much more.
Computer systems are expensive, and I suggest that the average dealership is using about 20 percent of what it is paying for.
An inexpensive PC on each salesperson's desk, networked to the dealership's server, would pay for itself in a short time in increased efficiency and sales.
Dealers who understand that, along with manufacturers who understand the advantages of a "seamless buying process," will realize increased customer satisfaction scores and higher sales.
Instead of panic incentive programs, maybe manufacturers should have an incentive for dealers to get into the information technology age. Even waiters and waitresses with their touch screens are way ahead of dealers in serving their customers.