I have bought two vehicles in the past nine months, and I actually enjoyed both deals.
I was treated well at both dealerships, but one dealer stood out because he knows how to forge long-lasting relationships and make lots of money doing it.
Last August, the car-buying process was pleasant.
From the time I called Dealership A inquiring about which cars were available, right through delivery, it was a comfortable experience.
Everyone at the dealership was professional. The salesman was knowledgeable and efficient. The business manager was accommodating, and I got a fair price for my trade-in.
I left Dealership A thinking that I might buy there again.
Two weeks ago, at Dealership B, the buying process was pleasant - and exciting.
Everyone at Dealership B was friendly and helpful, and I'll bet I met every smiling one of 'em when they congratulated me on my purchase. The salesman showered me with attention. He was interested in my adventures with the product and told me about his experiences racing. The business manager gave me several good suggestions on vehicle safety, operation and maintenance. He even told me about some related social events.
I left Dealership B feeling like I had joined a big, caring family. I knew that the dealership would be a part of my life.
What was the difference? Passion for the product.
Two weeks ago I rode away from a Harley-Davidson dealership on a new motorcycle. Last summer, I drove away from a Five Star Chrysler-Jeep dealership in a new convertible.