To the Editor:
I am writing about Keith Crain's column on the New York auto show ("The Big Apple still loves cars," April 1).
I have been attending the show for many years and, like many other people who live in the New York metropolitan area, I look forward to springtime and my visit to the show.
Unfortunately, I am sad to say that the show isn't the same as it used to be. Gone are the days of the glitz and glamour that made the New York show an event and not just a trip to an automobile showroom.
The almost theatrical performances that showcased new products - i.e., the 1980s Pontiac Fiero triplets assembling the plastic body panels on a new red Fiero, the Chevrolet acrobatic performances or even the Lincoln representative wearing a tuxedo - do not exist today.
While some may argue that the Hollywood or Broadway flashing lights are no longer necessary because the new cars and trucks are the stars of the show, I don't agree.
I can still remember how in awe I was of the displays and the sight of the new cars.
I can't think of a better way to start brand loyalty than a good memory associated with a particular marque.