NEW YORK - The Chrysler group and Martha Stewart's company, Martha Stewart Living Omnimedia Inc., have reached a marketing agreement called "Road Trips."
"This is an integrated marketing program," said Suzanne Sobel, executive vice president of Martha Stewart Omnimedia. Terms were not revealed.
The program involves blending editorial copy and Chrysler ads in Martha Stewart Living magazine.
The format also will be used on Stewart's TV program, radio show and Web site, and the companies will sponsor 10 events nationwide in which consumers will be invited to participate.