LOS ANGELES - Kia Motors America Inc. has named Mercedes-Benz USA veteran Walter Anderson to the new position of vice president of marketing.
Anderson, 49, will oversee advertising, product planning and incentive programs. He will report to COO Peter Butterfield.
Anderson, who had been with Mercedes-Benz for nine years, was general manager for Mercedes-Benz's Chicago region. Before that, he was with Chrysler Corp. in brand marketing, product and strategy planning, and business operations.