SANTA BARBARA, Calif. - Lincoln Mercury product development is going back to its roots in Dearborn, Mich.
While global aspirations were touted as recently as last year, Lincoln now will focus on North America.
"Synergy is where you find it, not where you wish it," said Jim Padilla, group vice president for North America, who spoke last week at a press event here.
While Lincoln Mercury officials were spare with details about future products, in conversations last week this picture emerged:
Until April 19, Lincoln Mercury had been part of Premier Automotive Group, which is based in Irvine, Calif. The group was headed by Wolfgang Reitzle, who resigned April 19.
While Lincoln Mercury headquarters will remain in Irvine, Lincoln and Mercury cars and trucks will be engineered by Ford Motor's North American operations.