NEW YORK - Former Yugo importer Malcolm Bricklin says he's back in the car business, unveiling plans to reintroduce cars from Zastava in Serbia, the same manufacturer that made the old Yugo.
"I know you're thinking, 'Who needs to start that up over again?' I thought the same thing myself, at first," Bricklin said. "What's different this time is we'll be in charge of quality."
Bricklin calls his venture Zastava Motor Works USA - "ZMW, get it? That'll drive people (at BMW) crazy," he laughed in an interview last week.
So far, Zastava Motor Works USA consists of half a dozen people working from their homes in New York City and suburban Bergen County, N.J. Bricklin wasn't even positive if the business had been incorporated or, for that matter, in what state. "This has all come together awfully fast," he said.