Putting aside for a moment General Motors' past five years of bizarrely passive-aggressive behavior regarding the Saturn brand and its gratuitous humiliation of Hal Riney - the ad man who allowed Saturn to transcend its automotive mediocrity - there's a problem with the new advertising.
The first post-Riney spot from Goodby, Silverstein & Partners of San Francisco shows a shopper in a Saturn showroom, at the wheel, in conversation with the hovering sales guy.
Customer: "This Saturn SL1 is a great-lookin' car."
Salesman: "Yeah, it's only $199 due, $199 a month to lease it."
Customer: "I bet the ladies are gonna love me in this thing, right?"
Salesman: "Not necessarily, OK? People overestimate how much a woman cares about a man's car. It's all about what you got goin' on in there, (pointing toward the guy's heart) and in there (pointing to his head)."
Customer: " 'Cause I was just coming in here to get a car, you know?"
Salesman: "Got a little less than you'd like, didn't you?"
Customer: "Thank you."
Voice-over: "The Saturn spring sales event. Ends June 30."