Lacking an innovative automatic transmission for the Vue, Saturn crafted an inexpensive option package to boost sales during the introduction of the sport wagon.
The strategy appears to be working. Saturn sold 11,984 Vues in the first quarter and remains on target to sell 50,000 this year, said Jill Lajdziak, vice president of Saturn sales, service and marketing. The Vue went on sale in December.
Still unavailable is a continuously variable transmission, which Saturn expected would be ordered on 45 percent of Vues.
Saturn reacted by offering a low-cost option package for the base model with a manual transmission. A Vue equipped with the package, which includes such features as a sunroof and power windows, costs $160 over the base model.