TOKYO - Nissan Motor Co.'s first entry into Japan's minivehicle market, the Moco, is part of a broad push for a higher share of the carmaker's home market.
"2002 is the year of Japan for us," said Nissan President Carlos Ghosn at the vehicle's introduction last week.
Ghosn has said Japanese critics of his Nissan Revival Plan will not concede it has succeeded, even though Nissan has achieved all of the plan's financial goals a year ahead of schedule. They look for a rebound of Nissan's Japan-market share after a two-decade slide.
Toward a higher market share goal, the Moco "is an essential part of our entry-level strategy," which relies on three models debuting in 2002, Ghosn said - the March, Moco and Cube.