Ford Motor Co. is pulling the plug on a California pilot program that installed custom accessories for dealers.
The six-month contract with Automotive Performance Industries, which installs the accessories, will not be renewed when it expires April 30 because only 200 cars have been customized since the pilot began, said a Ford spokesman.
The custom work includes spoilers, wings, specialty headlamps, special paint and clear taillights.
The pilot program is based at the Miraloma railhead, which services more than 200 dealers in the Los Angeles area.
The company had planned to open such centers in other regions, but the California experiment has shown "we couldn't make a business case for it," the Ford spokesman said. "There wasn't enough demand from the dealers to justify going forward."
Many dealers make significant profits by selling their own accessories.
Automotive Performance Industries customized primarily Ford brand vehicles and offered extensive aftermarket equipment from Ford as well as other suppliers in a 34-page catalog.