ATLANTA - AutoTrader.com has introduced two products for dealers who list used vehicles on the site.
Dealer Call Tracking lets dealers assign toll-free telephone numbers to their listings to track and measure the number of calls generated by the site.
Another feature, Multiple Photos, gives dealers the option of placing as many as nine vehicle photos on a listing, giving users a "virtual walk-around" of each vehicle.
Spokeswoman Lisa Uhl said Dealer Call Tracking is free to dealers who subscribe to AutoTrader.com's featured or premium listings. Multiple Photos cost $399 a month for an unlimited number of listings.
Uhl said most dealers spend $300 to $500 a month for featured or premium listings on AutoTrader.com. Basic listings are free.