GOTHENBURG, Sweden - Safety and durability aren't enough for Volvo. Now its new top engineer wants the Swedish carmaker to be exciting, too.
While Volvo Car Corp. won't abandon its core values, "we must be more vibrant, and we must have more attention to detail," says Hans Folkesson, senior vice president and head of r&d and purchasing.
At Volvo, Folkesson wants to put engineering quality into final design.
"Safety and durability will still come first, but we have to have reasonable performance figures and be fun to drive," he said. "We don't have to be the best with super power and expensive materials, but we have to be in the top two or three to be considered exciting."
Folkesson, who began his job last month, knows it won't be easy to convince Volvo's senior engineers that the company must change.
"Those changes may put some new restrictions on their work," he said. "But we can't afford to not be on par."