DETROIT - General Motors threw down the gauntlet last week and dared Ford Motor Co. and the Chrysler group to match its April incentives.
Ford Division responded Friday, April 5, by extending its 0 percent financing until May 1 and, for the first time, put a customer rebate, $500, on the Escape sport-utility. Chrysler added a $500 rebate to some nameplates.
GM kept its $2,002 for 2002 rebates and extended that payment to some models that were paying $1,500. The company continued 0 percent financing and added a chunk of bonus cash on several nameplates.
The bonus is $1,000 on the Buick Park Avenue and $500 on the Pontiac Bonneville and Buick LeSabre. Trucks getting the $500 bonus are the Chevrolet S10/T10 pickup, Venture minivan, Astro passenger and conversion minivans and Tracker sport-utility. The $500 also goes to the Oldsmobile Silhouette and Pontiac Montana minivans and the GMC Sonoma pickup and Safari passenger and conversion minivans.
All the bonus cash models also have rebates of either $2,002 or $3,002. The rebates continue until July 1 compared with April 30 for other GM rebates.
Ford Division maintained its 0 percent finance rate on 36-month contracts and left rates unchanged on longer term contracts.
Current incentives for Lincoln and Mercury vehicles expire today, April 8.
The Chrysler group added $500 to the rebates on the Chrysler Sebring and Dodge Stratus coupes and the Dodge Dakota pickup, and the Dodge Ram 2500 and 3500 pickups.
Other new or revised incentives that started April 1 include: