The Cadillac CTS rock-and-rolled its way onto more shopping lists in the past month.
More online shoppers are taking a look the CTS since its national advertising campaign, which uses music by Led Zeppelin, debuted during the Super Bowl on Feb. 3.
The week before the Super Bowl, the sports sedan ranked 205th of 278 models for which consumers sought information online. The week of Feb. 3, following the Super Bowl, the CTS jumped to 46th, and the next weekbounced all the way to to 20th, according to Compete Inc., a Boston company that analyzes online data.
In a survey conducted for Automotive News, Compete tracked 100,000 consumers on 12 independent Web sites, including sites owned by Kelley Blue Book and CarPoint. The company evaluated how several vehicle launches or relaunches performed in January and February.
"The ranking is a very good representation of consumers' purchase intent," said Sam Pollard, director of the automotive business for Compete. "You can definitely say the ad campaign for CTS generated interest because just before the Super Bowl, there was nothing, and just after, it was huge."
Cadillac sold 224 CTS models in January. Sales were expected to be about 560 in February, according to J.D. Power and Associates.