LOS ANGELES - Executives for Ford Motor Co. said the automaker will be watching consumer reaction at the Los Angeles auto show this week to a small sport wagon concept that could be added to Ford's Outfitter brand of sport-utilities and sport wagons.
The four-passenger Fusion concept, which bowed at the Frankfurt motor show in September, could come to the U.S. market at a price under $10,000, executives suggested.
The Fusion concept is lower and smaller than the Ford Escape and is based on Ford's new Fiesta, which is sold in Europe.
Ford plans to introduce the production version for Europe at the Geneva motor show in March, with sales starting early next year.
"Fusion could be part of a very hot new segment," said Jim O'Connor, Ford Division president. "We have a knack for knowing what customers want, sometimes even before they know it. Fusion could be the start of something special."
J Mays, Ford vice president of design, said the vehicle could be assembled in Brazil and imported.
The concept features a turbocharged 1.1-liter three-cylinder engine.