Ford Motor Co.'s management is in churn. So, too, are its product plans.
In the next few years, Ford will halve production of its best-selling car, the Taurus, to make more room for the industry's hottest product: sport wagons.
It will reinvent Lincoln in hopes of creating a solid American luxury franchise.
And it will attempt to defend the nation's best-selling vehicle, the F-series pickup, against a redesigned Dodge Ram, a much-improved line from General Motors and a continuing assault from Japanese competitors.
The future products of Ford, Lincoln and Mercury kick off Automotive News' annual five-part series highlighting the vehicle plans of U.S., European and Asian automakers for the North American market.
In subsequent weeks, we'll show that Lincoln won't be alone in trying to reinvent luxury. Cadillac and even Volkswagen will aim new contenders squarely at Mercedes-Benz and BMW.
Meanwhile, Japanese automakers will continue to attack light-truck segments once considered sacred Big 3 turf.
And everyone, everywhere will try to boost profits by sharing engines, architectures, and in some cases, platforms. The Chrysler group may have the biggest challenge as it plucks pieces from Mercedes-Benz and Mitsubishi in trying to make its vehicles look and feel purely American.