Standing out in the crowded market might be as simple as flashing your card - your compact disc business card, that is.
CGS Advertising Group (cgsadgroup.com) in Orlando, Fla., purchased equipment this year to cut computer CDs into 10 different shapes, including one the size of a business card. And it can 'burn' software onto them.
Some car dealers are using compact disc business cards as part of their advertising campaigns, says CGS President Steve Cascaddan, 35. The cards can be integrated into a comprehensive marketing effort, so companies can tell their story in an interactive medium that goes beyond the Internet.
Dick Smith Automotive Group (dicksmith.com) of Columbia, S.C. - which has eight stores and holds 10 franchises - plans to mail compact disc business cards to consumers within a 50-mile radius this fall. The sales staff uses the cards as reminders to come back for customers who don't purchase at that time.
Bill Goodwin, Dick Smith's CFO, says the cards are another way to reach customers. He says cards provides customers with complete information on the chain's franchises, store locations, product information and links to Web sites. 'This is the information age, after all,' he says.