July 6 -Hey, what's up with this chick car stuff? I keep hearing certain cars are chick cars. Some say the new Volkswagen Beetle is a chick car. Others say the PT Cruiser is a chick car.
How odd. Being a chick car of course means that a vehicle has big appeal with women. Great. But does that mean guys don't like to drive them? Does that mean guys shouldn't drive them?
Now Toyota has a blatant chick car, the limited-edition Echo Roxy subcompact. That's right, it's co-branded with Roxy, the trendy women's surf- wear maker.
It has features, like a surfboard rack and wetsuit storage, that are designed to appeal to surfers, and styling that says young, hip and female.