Wolfgang Bernhard, chief operating officer, is Chrysler's 'bad cop'. He told suppliers to slash costs by 15 percent.
Trevor Creed, senior vice president of design, must revive Chrysler's 'all-American heritage.'
Richard Schraum, executive vice president for product development, must control the cost of new vehicle programs.
Jim Schroer, executive vice president for sales, must sharpen Chrysler's shaky brand image.