Mitsubishi Motors Corp. hopes a butterfly will persuade customers that Mitsubishi's restructuring will produce a new company. A new corporate advertising campaign in Japan shows a butterfly emerging from its pupa stage, poised to fly.
The campaign runs through October. That month Mitsu-bishi plans to unveil concept models 'that will provide customers with an idea of the new direction car development and building is taking,' the company says.
The ad campaign uses a theme song, sung to the tune of the Beatles' 'Magical Mystery Tour':
From pupa to butterfly.
A symbol of renewal, of birth, of metamorphosis,
It also embodies the dream of sailing the skies.
Our idea for a new type of car:
A hybrid that melds aesthetic beauty and function,
Symbolizing harmony with the global environment...
And hence our choice of the butterfly campaign symbol.