You'll get the skinny on a variety of information technology and e-topics at the Automotive News Dealership Technology Forum in May.
Maryann Keller, noted analyst, author and recent automotive e-commerce veteran, will be the luncheon speaker.
Keller spent a year and a half as president of the automotive division at priceline.com before laying herself off last fall. Although priceline.com and other Web ventures fizzled, Keller says the Internet will play a greater role in car buying, but manufacturers and dealers will control it.
Before joining priceline.com, Keller was one of the top auto analysts on Wall Street. She has written two books about the industry and last year was one of the 100 Leading Women in the North American Auto Industry honored by Automotive News.
Also speaking at the forum will be:
Jon Lancaster, founder and chairman of Car America Systems, which develops interactive software for dealerships and pioneered the virtual showroom concept.
Lancaster, who has been a dealer for 30 years, has Chevrolet, Toyota, Nissan and Lexus franchises. In 1994, he was one of the first independent dealers to open a used-car superstore.
He serves on several dealer councils and committees devoted to the development of information technology, including the National Automobile Dealers Association Information Technology Committee.
Peter Brandow of the Brandow group, which includes multi-franchise dealerships in Pennsylvania and New Jersey plus several other business ventures. Brandow is an e-GM board member and NADA information technology consultant.
He also was one of the authors of The Car Dealer's Internet Bible, a step-by-step guide to selling cars over the Internet.
Jeffrey Kaufman, vice president of research and planning at MTV, will make a video presentation on the next generation of potential Internet buyers and the things that shape their attitudes.
Kaufman, who joined MTV in 1994, oversees all programming analysis and day-to-day research operations at MTV. He also assists in programming strategy and provides support on research into viewer attitudes.
The Automotive News Dealership Technology Forum will be held on May 22 at the J.W. Marriott Hotel in Washington. For more information, visit automotivenews.com.