TOKYO - Don't hang out the 'Sale!' sign, but luxury is cheaper in Japan.
Rolls-Royce & Bentley Motor Cars Japan and Cornes & Co., the official Rolls importer and distributor, are lowering prices by up to 7 percent.
The companies were not so crass as to trumpet price cuts. Rather, a press release merely stated that they were 'pleased to announce new prices.'
For example, the price of a top-of-the-line Rolls-Royce Corniche is dropping 7 percent to 42.5 million, or about $369,565 at current exchange rates, from $395,650. A Bentley Arnage Red Label costs a mere $237,390, down 5 percent from $250,435 before.
Several European brands, including BMW and Mercedes-Benz, have lowered prices in Japan this year in line with the weak euro and in hopes of boosting sales.
Last year, Rolls-Royce sales in Japan dipped to 42 from 43 in 1999, while Bentley sales rose to 65 from 49.