Even though Oldsmobile's days are numbered, it still is trying to generate excitement for the redesigned Bravada:
Advertising began March 15 with one TV spot and some print ads.
Oldsmobile's next planned advertising will be to tied to the Indianapolis 500, at which the Bravada will be the race's first sport-utility pace vehicle.
The brand will create 'buyer testimonial' commercials.
On April 15, Oldsmobile will drop its national 'zero money down, zero payment, zero interest,' program, but will offer other incentives.