Edmunds.com is offering automakers a customized entrance page to its Town Hall Community, an area on the Edmunds site where consumers share their opinions on vehicles and other automotive topics.
So far, one automaker, Subaru, has struck an agreement with Edmunds to create a page on its Web site at www.subaru.com. It is expected to go live in early April.
On the page, Subaru owners and prospective buyers will be able to read and post remarks about Subaru vehicles, find detailed information on Subaru vehicles and participate in chats.
It also will feature a monthly Subaru consumer poll and an area for Subaru press releases and brand information.
'Our owners are already going to Edmunds.com, so why not try and leverage that interest,' said Tim Colbeck, director of e-business at Subaru of America Inc.
'Our research has shown that our customers are very, very tuned in to independent information sites like Edmunds.'
The page will contain the Subaru corporate logo and will be branded 'Subaru Community powered by Edmunds.com.'
Subaru held a successful Web chat on its 2002 Impreza WRX sedan and sport wagon on Edmunds.com during the Detroit auto show in January, Colbeck said. It has proved to be a good medium for Subaru, he said.
The customized page is part of a package of products and services Subaru is buying from Edmunds. Edmunds will charge a one-time setup fee and a monthly hosting and maintenance fee for automakers that only want the customized page.
Edmunds is talking to other automakers about the customized entrance pages, said Jeremy Anwyl, president of Edmunds.com.
Edmunds does monitor the Town Hall Community for profanity, but otherwise does not edit the comments made by consumers.