Ford Motor Co. may have a better idea when it comes to excess inventory: Turn it into clothing.
Well, that wasn't exactly the focus during a fashion event sponsored by Ford Division at the Cipriani restaurant Feb. 11 in New York. But every model strutting the runway was adorned in clothing created by parts used to assemble the small Ford Focus car. Consider this: a pantsuit made from airbags and a skirt made from seat belts.
The idea, brought to Ford by Hachette Filipacchi Magazines, was one of the kickoff events for New York's annual fashion week. And the approximately $100,000 bash, which included advertorials in Elle and Premiere magazines, was Ford's first showing at fashion week.
'This was a challenge we issued to the magazines,' Ford spokeswoman Anne Doyle said. 'Create some buzz about Focus; make it youthful.'