BMW picks Mini agency
WOODCLIFF LAKE, N.J. -BMW Group has hired Crispin Porter & Bogusky of Miami to market the Mini in the United States. The agency will handle advertising, customer relationship management and online work for the Mini. It also will handle media planning and buying, except broadcast buys, which Optimedia will handle through its relationship with BMW Group.
Crispin Porter beat other finalists Kirshenbaum Bond & Partners and Margeotes Fertitta & Partners LLC. in the four-month search.
BMW's subcompact will go on sale for about $18,000 in March 2002. Advertising is expected to start in the fourth quarter. Fallon McElligott will continue to handle advertising for the BMW brand in North America.
Saab moves account
NORCROSS, Ga. - Saab Cars USA Inc. in May will move its creative advertising account to Lowe Brindfors, from The Martin Agency in Richmond, Va.
Martin will retain the automaker's direct marketing account. The agency currently handles Saab's media buying, but that also could go to Lowe Brindfors, the Stockholm, Sweden, office of Lowe Lintas & Partners Worldwide.
'Lowe Brindfors handles the global creative efforts for Saab Automobile AB, and working with them on a local level will remove the complexity of using two different agencies,' said Dan Chasins, president of Saab Cars USA. Saab spokesman Steve Janisse said the move had nothing to do with Martin; the consolidation makes good business sense, he said.
Lowe Brindfors created Saab's global 'vs.' campaign, which has run since April 1999. Martin handled the U.S. component. Lowe Brindfors will revise the campaign soon, Janisse said, using broader product shots for more impact. The agency will open an office in Atlanta.
Aztek buys `Survivor' space
NEW YORK - With four ads for the Aztek, Pontiac will be the exclusive automotive advertiser in People magazine's 'Survivor' collector's issue and sweepstakes.
The issue goes on sale March 5. It will have an 'Outback Treasure Hunt,' a contest that will direct readers to ads in the issue that contain clues about the location of the treasure. The clues will come from the advertisers' tag lines. With that information, readers can enter to win a Club Med trip to Australia.