After more than four years with Volkswagen of America Inc., the person who helped launch the New Beetle in the United States said it was time to strike a balance in her life.
Liz Vanzura, 36, former marketing and advertising director at VW, will begin a part-time job with Hummer on March 1.
She will be Hummer's advertising director and will work three days a week, including one from home.
Vanzura will be responsible for the advertising launch of the 2003 Hummer H2 sport-utility, which goes into production in 2002.
'I'll get a chance to spend some great time with my family and be around a little bit more and also get a chance to still be creative and work on a really great brand,' she said.
Vanzura, who has two young children, said she debated, after quietly leaving VW in late December, whether to stay home for a year or two or work part-time. 'It was time for me to try to find a better balance,' she said. 'I think it was time for me to try to find for the next couple of years something where I could stay involved yet also have a good personal-professional balance.'
Vanzura called her time at VW 'probably the best four years of my career.'
She said: 'We had done I think some amazing work creatively. For four-plus years at Volkswagen I think that all the stars were aligned. Everything went right. It was just one success after another and it was so exciting to be part of that.'
Vanzura spent 13 years with General Motors in a variety of marketing and planning positions, including GMC Truck product planner and assistant brand manager for the Pontiac Sunfire.